PROFESSIONAL
MY KNOWLEDGE LEVEL IN SOFTWARE
EXCEL
95%
WIX
70%
PREMIER PRO
75%
PHOTOSHOP
85%
ILLUSTRATOR
80%
POWER POINT
95%
SKETCH UP
80%
SALES FORCE
80%
Nielsen/Tapscan
95%
I'M
George herrera.
Advertising Sales Professional
Experienced Advertising Sales, Digital Sales, and Media Manager with 15+ years of expertise in cultivating strategic partnerships, leveraging data-driven insights, and fostering high-performing sales teams. Proficient in stakeholder communication, implementing best practices, and fostering a culture of excellence to optimize efficiency and revenue growth.
Key Expertise
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Sales Management - Leadership
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Cross Channel Programs
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Problem Solving
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Product/Program Management
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Proven Communicator
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Business Development
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Prospecting C-Level
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Client Relationship Management
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Negotiation
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Budgeting & Reporting
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Digital Marketing Solutions
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Strategic Data Analysis
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Marketing Solutions Expert
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Team Coaching & Development
Certifications
MY LATEST WORK. SEE MORE >
PORTFOLIO
Management
Experience
Sales Manger Spanish Broadcast Systems (2023 - Present)
Mega 93.9-FM, La Raza 97.9-FM, La Musica Streaming App, Digidea
General Sales Manager Meruelo Media, Los Angeles (2018-2023)
Power 106-FM, 93.5 KDAY-FM, 95.5 KLOS-FM
CBS/ Entercom (Merger), Los Angeles, CA (2009-2018)
World Famous KROQ 106.7, KNX 1070, KRTH 101, JACK-FM 93.1, AMP 97.1 & 94.7 The Wave
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Selected Achievements:
JUNE 2023
JULY 2021
ROLLING LOUD + UP NEXT SERIES
SPANISH BROADCAST SYSTEMS
SALES MANAGER
Directed a dynamic 13-member team at SBS properties, driving optimization strategies that have consistently generated over $20 million in annual revenue. One of my notable achievements includes developing and communicating a compelling strategy that underscores the significance of Hispanic audiences to advertisers, resulting in the successful conversion of over $1.5 million from English-only media to SBS properties.
LEAD PARTNERSHIP + EXECUTIVE PRODUCED
Pioneered non-traditional revenue streams by executively producing, conceptualizing and launching experiential marketing campaigns such as the Rolling Loud Festival, Live Music Series, sound studio events, Saturday Night Loud and internal concerts, generating over $3 million annually.
MAY 2019
GENERAL SALES MANAGER
GENERAL SALES MANAGER PROMOTION
Oversaw a team of 15 individuals dedicated to optimizing advertising sales revenue for Meruelo Media's properties including Broadcast Radio, Social Media accounts, all digital marketing assets, collaboration with Television properties resulting in an annual revenue surpassing $50 million. Managed all revenue streams comprehensively, encompassing traditional broadcast, national, digital/online offerings, influencer marketing, and live entertainment, culminating in a broadcast cash flow (BCF) of 51%.
OCT 2018
Power 106 + 93.5 KDAY + 95.5 KLOS
LOCAL SALES MANAGER PROMOTION
Led a team of 9 professionals dedicated to maximizing advertising sales revenue across Meruelo Media's English language properties, including KPWR Power 106, 93.5-FM KDAY, and 95.5-FM KLOS, resulting in an annual revenue exceeding $33 million.
MAY-2018
HOLLYWOOD PARK CASINO
MAY 2018
AEG-SPORTS
LOS ANGELES GALAXY
Created & executed an original promotion with AEG-Sports, StubHub Center, LA Galaxy & KROQ. Broadcast, social, email, geo-targeting and re-targeting tactics were used to meet goals and surpass clients expectations.
KROQ NO LIMIT COMEDY NIGHT
Conceptualized, pitched, closed & launched Hollywood Park Casino’s first ever live comedy show. Well rounded marketing mix promotion that delivered geo-targeted emails, social, influential marketing w/ comedians, re- targeting tactics, on site activation and broadcast commercial spots.
2014-2018
PIZZA HUT
KROQ INTERGRATED SPONSORSHIP
Retention of business with increase in market share. Continued partnership of marketing campaign delivering elements including broadcast, digital, social, event, talent endorsement and naming rights for KROQ programing.
2017
NHRA
BAPTISM BY NITRO PROMOTION
Developed promotion in partnership with NHRA to create a cohesive campaign to giveaway exclusive access to the starting line. We executed broadcast, social and onsite event marketing to create buzz with hash tags in order to garnish likes for the clients handle.
2017
MOLINA HEALTH CARE
2016
MARS INC.
HEALTHY HOUR CAMPAIGN
Executed marketing campaign that promoted healthy living utilizing endorsement, broadcast, digital, social and on-site event marketing. Worked with local parks and facilities throughout Los Angeles to encourage turnout for Healthy Hour with Molina Health Care.
TWIX + KROQ COACHELLA PARTY HOUSE
Full integrated sponsorship campaign of KROQ's Party House at Coachella. Influential marketing personalities were used to tie into local promotion. Digital, social, endorsement, contesting, onsite marketing and broadcast helped exceed clients goals
CONTACT
Thank you for taking the time to visit my site. Please reach out and send me a friendly hello. Let's have a chat.
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